As the new main partner and shirt sponsor, Cazoo will have a wide range of advertisement rights at the club’s games at the Europa-Park Stadium, including on advertising boards, media backdrops and the club’s online presence. A central component of the partnership is the shirt sponsoring of the club’s first team kit.

In addition to the first team, Cazoo will also serve as the main sponsor of SC Freiburg’s reserve (U23) team, who play in the third division and will also serve as co-sponsor of the Freiburger Fußballschule (Freiburg football school) and will have a presence among all of the club’s youth teams. Cazoo will be a co-partner and sleeve sponsor of the women’s team.

Cooperative sustainability

Additionally, SC Freiburg and Cazoo have pledged to focus on sustainability projects and campaigns as part of their partnership, which they will work on together. This can include campaigns in areas such as electromobility and/or hybrid driving, as well as joint projects in the field of environment or exercise.

Cazoo entered the German market in December 2021 and is considered one of thea pioneer in the introduction of the complete online purchase of used cars. The British company intends to use the partnership with SC Freiburg to increase its brand awareness in Germany and is also pursuing a similar strategy in other European markets such as England, France and Spain and has entered several sponsorship partnerships for this purpose.

Alex Chesterman, founder and CEO of Cazoo, said, “SC Freiburg have made a biug step forward over recent years, both on the pitch and in terms of infrastructure with its new Europa-Park Stadium. The club has a passionate fan base and, like us, is ambitious and goal-oriented. At the same time, it has been considered one of the most likeable clubs in German football for years as a result of its humility and social commitment. We look forward to engaging with fans and local people over the coming years, while making Cazoo a well-known brand in Germany and providing the best car buying and selling experience in this important market.”

Oliver Leki, sporting director of SC Freiburg, said, “We’re pleased to have Cazoo on board from the coming season as main partner and shirt sponsor. The partnership with the club should help Cazoo as a dynamic digital enterprise to achieve its communication targets in Germany. At the same time, the partnership confirms the positive development of SC Freiburg over recent years.”

Marco Sautner, managing director of Infront Germany, said, “We’re really pleased that, through our partnership with Cazoo, we have been able to connect with an international brand and establish another important milestone in the history of SC Freiburg.”